Salesforce signs a definitive agreement to acquire Braze

On October 20, 2026 Salesforce announced that it has entered into a definitive agreement to acquire Braze, a Nasdaq-listed customer engagement platform. Salesforce says Braze is expected to strengthen Marketing Cloud's cross-channel personalization and that Braze's real-time engagement and AI decisioning capabilities are expected to complement its Data 360, Customer 360, Agentforce and SIForce layers. The acquisition has not closed: Salesforce says it is expected to close in its fiscal year 2028, subject to customary closing conditions including approval by Braze's shareholders and required regulatory approvals.1

USASI. (2026, October 20). Salesforce signs a definitive agreement to acquire Braze. United States of America Superintelligence. https://unitedstatesofamericasuperintelligence.com/news/salesforce-agrees-to-acquire-braze/

@misc{usasi_news_salesforce_agrees_to_acquire_braze,
  author = {{USASI}},
  title = {Salesforce signs a definitive agreement to acquire Braze},
  year = {2026},
  month = oct,
  howpublished = {\url{https://unitedstatesofamericasuperintelligence.com/news/salesforce-agrees-to-acquire-braze/}},
  note = {United States of America Superintelligence. Last updated 2026-10-20}
}